Why It’s a Bad Idea to Focus Marketing Solely on Your Target Audience

In high school I got a job as a radio DJ.

In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.)

  1. The right people the wrong time
  2. The wrong people at the right time
  3. The wrong people at the wrong time

The Right People at the Right Time

Obviously the people in group one are your target audience.

The Right People at the Wrong Time

The people in group two (The right prospects at the wrong time) may not be ready to buy from you today but that doesn’t mean you should ignore them. In fact, paying a little attention to these future clients now will create a steady stream of qualified leads if you continue to nurture them.

The Wrong People at the Right Time

The people in group three aren’t your target audience but treat them right and they will be your most powerful group. These people don’t need your service but they just finished chatting with someone that does.

The Wrong People at the Wrong Time

Everyone that doesn’t fit into the above three groups lands in group four. Good news! These are the people you don’t need to worry about.

I'm a marketing strategist, longboarder and on a search for the perfect hamburger! You can find me blogging at http://fluxedigitalmarketing.com