What happens when a prospect doesn’t want to buy your product right away? You’ve had a call with them and educated them about your company. They know what products or services you offer and they know the solutions you provide, but they simply aren’t ready to buy. How do you…

What takes even more time than creating content, is creating intentional content. Thinking through an intentional content approach that’s designed to connect with your audience is one of the most time-consuming tasks of all. And it’s a task that generating high quality leads depends on. Want Quality Leads? We’ve Got So Much in Common… We all want to generate…

The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. …

Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? …

I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results…

You know what’s one of the hardest parts of digital marketing? Reading reports like this:

Have you heard the story of the ant and grasshopper? The grasshopper spent the summer romping through the field and playing music while the ant prepared for winter. When winter came, the ant sat cozy in his home, surrounded by food. The grasshopper went cold and hungry. Your version of…

I bet you have a hundred marketing tasks on your to-do list right now. If you’re like me, you’ll plan to cross out 10 of those today, but only have time to finish half. …And then 15 more will fill their space. It’s an especially big problem for me because…

More than anything, I wish there was one marketing tactic that worked better than all the others. I wish I could say “This is the only tactic worth our time.” But that isn’t how the web works (or the world, for that matter). To deliberately grow a business, we must…